At Sofology, we’ve never been ones to settle for “that’ll do.” Whether it’s finding the perfect shade of teal, arranging cushions just so, or getting that seat feel exactly right, we believe finding “the one” takes time, care, and a healthy dose of fussiness.
That’s why we’re delighted to announce that someone who knows a thing or two about high standards, Craig Revel Horwood, has joined Sofology as our new Head of Fusstomer Experience.
A fabulous partnership built on shared values
With his trademark attention to detail and commitment to perfection, Craig is the perfect partner to help us celebrate the joy of being fussy.
Together, we’re championing the idea that being particular isn’t a flaw – it’s a superpower. After all, when it comes to creating a home you love, every little detail counts.
Whether Craig is fine-tuning a dance routine or our Sofologists are helping customers find their perfect sofa, we share the same philosophy: every detail matters.
How fussy are we as a nation?
To celebrate our partnership with Craig, we commissioned research into the nation’s fussy habits – and it turns out we’re a wonderfully particular bunch.
Our poll of 2,000 adults found that 80% of Brits admit to being fussy about things in their home, from how their towels are folded to who gets the favourite seat.
Almost three-quarters (74%) also admit to expressing dissatisfaction when someone else doesn’t quite meet their standards.
And honestly? We love that.
Our research suggests that fussiness is really about caring. It’s about taking pride in your space, keeping things just the way you like them, and adding the personal touches that make your home feel truly yours.
In fact, 82% agree there’s nothing wrong with being particular about their home, while 60% say they have their own special way of doing things that they wouldn’t change for anyone.
Why fussiness is fabulous
Our partnership with Craig celebrates the idea that it’s not only okay to be a little fussy about your home – it’s something to embrace.
We know our customers put plenty of time and thought into finding their perfect sofa. From researching and exploring inspiration to visiting our stores, they want to get every detail right. In fact, the average Sofology shopper spends around five hours in store searching for their perfect sofa, and we love that level of dedication.
Because your sofa is more than just a piece of furniture. It’s where you relax, catch up, unwind and make memories. So why shouldn’t it be exactly right for you?
Putting fussiness to the test
To kick off his new role as Head of Fusstomer Experience, Craig visited our Thurrock showroom to discover just how seriously our Sofologists take fussiness.
Let’s just say… things got interesting.
Watch the video below to see what happened when Craig put Sofology through its paces.
Craig + Sofology = The perfect match
Together with Craig Revel Horwood, we’re celebrating every perfectly plumped cushion, every carefully considered fabric swatch and every choice that helps make your home feel uniquely yours. Because when it comes to comfort, style and service, being fussy isn’t a flaw. It’s fabulous.
Ready to embrace your inner fusstomer? Explore our range of design-led sofas and discover the piece that feels just right for you.
